Proposed Big Fish Digital Signs
Affiliate Strategic Partnership Program
“It’s very simple - those deploying digital signage in their business are doing so for one of two reasons: they either want to make money or save money. Today’s digital signage networks are streamlined for a purpose: to make or save the user as much money as possible. With so many options and applications, there isn’t just one way to produce revenue or cut costs with this medium. The uses for these products are approaching the ‘unlimited’ threshold.”
– Bill Yackey, Digital Signage Today
WHO WE ARE
Big Fish Digital Signs has served local business owners in eastern North Carolina for over 8 years, and offers an advertising program using in-store digital signage that provides two benefits for local media affiliates: A public network that promotes the work of the media affiliate, and signs in client businesses which allow the sign hosts to up-sell products and services. Host subscribers and Premiere subscribers gain unique advertising via the network of signs. Participating businesses make money and save money by advertising through their local media affiliate, thus enhancing their community.
We help Media affiliates raise immediate community awareness through increased marketing and branding; we provide significant benefits through our Digital Sign Program; and we help raise Media affiliate revenues without adding significant burden to the workload of staff, volunteers or board members.
EXISTING NETWORK HOST LOCATIONS
Your media affiliate will "adopt" the Chapel Hill-Carrboro Chamber of Commerce Neighborhood Network TM, comprised of subscribers who host a digital sign and businesses who subscribe for advertising on the network. The media affiliate will promote, sell and collect subscription fees on behalf of the program, and Big Fish Digital Signs will white-label the program for the affiliate, serve clients on behalf of the affiliate, and share agreed-upon revenue per client for service.
We will work together to identify and sell subscriptions to up to 20 new Host locations, and sell subscriptions to up to 250 Premiere subscribers annually.
Big Fish Digital Signs will offer the host businesses unlimited host images, as well as access to local news and features offered by media affiliate designed to attract customers. Plus, each host business will receive ads displayed on all of the other screens in the network as part of the advertising subscription program. Other businesses are offered Premiere subscription advertising to be displayed on all screens on the network.
Benefits for the participating businesses:
High-impact exposure advertising.
Exclusive messaging to current and new clients, local news and information, seasonal opportunities and more.
Benefits for the Media affiliate:
1. High-impact exposure and community promotion for the organization.
2. Significant recurring income.
HOW IT WORKS
WCHL sells, BFDS serves.
You can provide great exposure for your company by promoting events, programming and other activities of your media and affiliates, and create a new revenue stream while offering a unique and effective service to your advertisers.
MEDIA AFFILIATE- BRANDED GROUP
When your Media affiliate acts as sales agent for the program by referring new or existing clients to Big Fish Digital Signs, the Strategic Partnership will include revenue sharing on three advertising levels for the Digital Sign Network Program:
Host Advertising Package Retail $x/yr up to $y annually x # of participants
Premium Advertising Package Retail $x/yr up to $y annually x # of participants
Sponsorship of Network Retail $Z up to $y annually x 2 participants
All servicing and technical support would be maintained by Big Fish Digital Signs, LLC, and are performed as a service to the Media Organization.
PROPOSED RETAIL PRICING 2017
HOST: $999 yr
PREMIERE: $999 yr
SPONSOR: $2,500 yr x 2 participants
PROPOSED REVENUE SHARE
HOST: BFDS $700 (cost of equipment, installation and initial graphics package) WCHL: $299
PREMIERE: BFDS $400 WCHL $599
SPONSOR: BFDS 1/2 WCHL 1/2
TOTAL YEAR ONE
WCHL 20 Hosts x $299 $5,980
WCHL 250 Premiere x $599 $149,750
WCHL 2 Sponsors $2,500
Can we work together to sell 270 ads at $999/yr?